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From starring in commercials to producing a movie: How Travis Kelce is going Hollywood

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From starring in commercials to producing a movie: How Travis Kelce is going Hollywood

 

Not everybody who partied in Taylor Swift’s $2.5 million Super Bowl suite was an A-lister.

 

 

Although you may not have recognized them, Travis Kelce’s business managers André and Aaron Eanes were also there celebrating the Chiefs’ win, alongside Blake Lively, Lana del Rey and Ice Spice.

The twin brothers have known Kelce since he played at the University of Cincinnati and have been instrumental in plotting the NFL tight end’s career — and growing his estimated $40 million fortune.

In a moment of synergy, André even posted a photo of a can of Casa Azul Tequila Soda, a brand in which Kelce holds an equity stake.

“We positioned Travis to be world famous,” André, 34, told the New York Times last month. “We didn’t know how it would happen, or when it would happen, or what would help push that further along. But it’s always been the thought in the back of our minds.”

Kelce, 34, has dreamed of becoming as big as Dwayne “The Rock” Johnson, the former NFL player and WME wrestler turned Disney star who’s now on track to become a billionaire thanks to his Teremana Tequila brand.

Indeed, Kelce recently signed with Uber agency CAA to pursue his acting dreams.

He hosted “Saturday Night Live” last March and made a surprise cameo appearance on the show with Swift in October.

And he’s already starred in countless commercials, for everything from State Farm insurance to Campbell’s soup, Experian to Pfizer to Bud Light.

He is also a true showman, hollering “Viva, Las Vegas” to Chiefs fans and joining the Chainsmokers behind the decks at the Chiefs’ after-game party.

 

André Eanes told the NYT how Kelce mused, “Man, I don’t think I’ll ever be as famous as The Rock” —to which André told him: “…Yes, you can.”

Rachel Richardson, a former SnapChat exec who writes the Highly Flammable trends newsletter, told Page Six that Kelce’s “display of aggression adds to the interest and intrigue around him.

“Travis is letting us see all sides of him — both his alpha and beta tendencies — and I think that makes him more, not less marketable,” Richardson said. “He’s a three time Super Bowl winner who proudly rocks a friendship bracelet.

“He takes risks with his style that could be seen as pretentious but then kicks it with his brother on their podcast. He’s top of his game, and comfortable enough in his masculinity to be with a woman who is at the top of hers.”

Richardson said that Kelce could become even bigger than Dwayne Johnson or Tom Brady, who has made millions from branding and endorsements.

“[Kelce] has very much become the zeitgeist — and that means brands will be beating a path to his door for collabs and endorsements,” she said. “I wouldn’t be surprised if his next deal is with a high-end fashion house.

“He’ll mainly focus on media opportunities in TV and Hollywood, though. He’s been open about his acting ambitions and how much he admires The Rock. Looking at the trajectory he’s currently on I think he could even surpass Johnson’s career.

Kelse — who starred on his own dating reality show “Catching Kelce” (nobody ever did) back in 2016 — now has a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer. He has four sports agents, led by Mike Simon at VMG.

The Eanes brothers are in charge of all of this.

They revealed they’re looking over film scripts and game show ideas, and may cut down his commercials.

“People say to me, ‘Man, it’s been a crazy year,’” Aaron Eanes told the NYT. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

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